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For creators / What we ask from you

What we ask from you

This page answers: what we expect from creators in every collab, and what we will never ask you to do.

These rules protect you, your followers and the brand. They are the same for everyone. If a brand ever asks you to break one of them, tell us.

1. Label sponsored content clearly

If a brand gives you anything for a post (money, a free product, commission), your followers should know. Use the platform's own disclosure tool, not only a hashtag:

PlatformWhat to useOfficial help page
TikTokTurn on the content disclosure setting when you post (the switch is called "Disclose commercial content") and choose Branded content. Your post is then labeled "Paid partnership". You can also turn it on for a post you already published, but not change the label after.TikTok Help: Promoting a brand, product, or service
InstagramUse the paid partnership label and tag the brand's account. The brand gets a request and approves it; until then the label shows without the brand's name.Instagram Help: the paid partnership label
YouTubeIn YouTube Studio, open the Paid promotion setting and tick the box saying your video includes branded content. YouTube then shows viewers a disclosure label at the start of the video.YouTube Help: branded content and disclosure labels

Platforms change the names of these settings from time to time. If you can't find it, check the help page above or ask us. Each platform also has its own rules for branded content, for example TikTok's Branded Content Policy and Instagram's Branded Content Policies.

Local rules: advertising and disclosure rules are different in each country. You are responsible for following the rules where you live and post. If you are unsure, check your government's official guidance. As one example from another country, the US Federal Trade Commission explains that free or discounted products also count as a paid relationship: Disclosures 101 for Social Media Influencers.

2. Give honest numbers

Brands choose creators based on numbers, so the numbers must be real.

  • You send us your own profile link, your rate, and screenshots from your platform's analytics (for example views, reach, and where your audience lives).
  • We never buy or scrape data about you. We only use what you send.
  • When we send your profile to a brand, anything we could not check ourselves is marked "not verified". That is normal and not a bad mark.
  • Don't edit screenshots, and don't use bought followers, likes or views. Brands often notice, and it ends the collab.

3. Deliver what was agreed, on time

The brief says what to make and when to post. Please stick to it. If you can't make the date, tell us early, not on the day. A short message like "the package came late, can I post three days later?" is fine. Silence is the problem, not the delay. See How it works for what happens if something goes wrong.

4. Keep the product honest

  • Say only what is true and what you saw yourself.
  • Don't add claims the brand did not give you (for example "waterproof" or "lasts 10 years") unless you tested it and it's true.
  • Your honest opinion is welcome. If you don't like something about the product, tell us before posting so we can talk to the brand.
  • Don't show the product doing something unsafe.

5. You can always say no

You keep the right to refuse any product, any brand, or any collab, for any reason. Saying no will not hurt your chances next time. Once you agree to a brief, we ask you to deliver it, but if the product turns out to be unsafe or different from what was promised, stop and tell us.

What we never ask

We will never ask you to

  • Pay us anything: no sign-up fee, no fee per collab, no cut of your rate
  • Write fake reviews or pretend you bought the product yourself
  • Hide or remove the sponsored label
  • Buy followers, likes or views
  • Give us passwords, ID numbers or bank details on our form

What you can expect from us

  • Personal messages, never mass messages
  • A clear brief before you start, in your language
  • Help with samples, questions and dates
  • Honest answers, including "we don't know"

Read more

Questions about money and rights are in the FAQ. For a wider view of brand deals, read How small creators get paid brand deals or browse all guides. To learn who we are, see About and Privacy. Ready? Sign up or go back to the creator home page.

Brands read the same rules in Chinese on our pages for factories and sellers: brand home page, how it works for brands, no stock in Indonesia, pricing, brand FAQ, About, Privacy.